Sunday, October 13, 2013

Analytical Lead, CPG, in Dubai

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. You leverage your entrepreneurial drive to target, educate and persuade new customers to embrace Google's latest advertising products and technologies. You anticipate how decisions are made, understand the details of individual campaigns and persistently explore and uncover the business needs of your key clients. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
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Responsibilities
  • Develop data-driven recommendations that align with client marketing objectives and help them grow by converting online activity into sales, both online and in-store.
  • Evangelise web analytics, conversion best practices and adoption of core products/tools (e.g. Google Analytics) to LCS CPG stakeholders including clients, agencies and other relevant 3rd parties.
  • Develop and collate best practice frameworks, sales collateral and case studies that sales teams can use to enhance client "conversion savviness".
  • Use expertise in conversion to grow clients’ business with positive implications for Google revenue.
  • Acquire deep knowledge of the CPG industry, its competitive landscape, client products and key business issues in order to tailor recommendations accordingly.
Minimum qualifications
  • BA/BS degree or equivalent practical experience.
Preferred qualifications
  • Demonstrable experience of analytical work with online tools such as Google Analytics and/or Omniture and including SEM, video, text and banner advertising.
  • Data-driven and highly analytical, and demonstrated experience of translating data and trends into recommendations, powerful strategies and compelling messaging.
  • Demonstrable ability to communicate effectively with senior executive leadership and superior people influencing skills.
  • Excellent project management, interpersonal and organizational skills, with the ability to drive and implement ideas in a changing environment.
  • Proven ability to work cooperatively and proactively with staff inside and outside the team.
  • Strong commercial acumen and instinct for revenue-generating activities.
Area
The regional Large Customer Sales (LCS) teams partner closely with our major advertising clients and agencies to develop digital solutions that build our clients' businesses and brands. We are in a unique and exciting position to shape how marketing and business is conducted in the digital age. We generate revenue from across Google's broad range of solutions, from Google AdWords, to YouTube, to Mobile, that help our customers connect instantly and seamlessly with their audiences and get the most out of the web.

Job details
Team or role:
Sales & Account Management
Job type:
Full-time
Last updated:
Oct 13, 2013
Job location(s):
Dubai, United Arab Emirates
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