Insights Manager, Brand and Consumer Insights, USA

In Google Marketing, our first commandment is ‘Know the User’. In order to build great products to improve people’s lives and tell great stories to delight consumers, we must first understand them -- what motivates them, why they behave the way the do, and what they think of our brand, our products and our competitors.
The Brand and Consumer Insights Team is central to that: you work on our flagship consumer products like Search, Chrome, Android and Google+ to serve as the voice of the user. You work with a cross-functional team of marketing, creative, corporate communications and user experience to conduct research and run detailed analyses of user behavior and attitudes to help shape our communications strategy and maximize the impact of our marketing.
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Responsibilities

• Manage research agency relationships and execution of user research.
• Design surveys and develop research programs to answer key strategic questions.
• Analyze attitudinal and behavioral data sets.
• Manage ad hoc research requests.
• Develop a research training program for roll-out across Google Marketing.

Minimum qualifications

• BA or BS Degree or equivalent practical experience.
• 4 years experience in user research, particularly quantitative surveys, qualitative research and data analysis.

Preferred qualifications

• MBA or Graduate degree.
• Ability to translate complex ideas into simple and intuitive communications and have superior project management and organization.
• Experience managing third party research agencies.
• Demonstrated technical expertise and knowledge of Google technology, the Internet and social media.
• Ability to strategize at a high level supported by data mining and ability to work effectively cross-functionally with proven track record of driving results.
• Exceptional analytical, communication (written and verbal), and presentation skills; demonstrated ability to be a self-starter and independent thinker.

Area

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Job details

Team or role:

Marketing & Communications

Job type:

Full-time

Last updated:

Oct 25, 2013

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Job location(s):

Mountain View, CA, USA